Maybelline Adds Makeup Innovations

Maybelline is bursting with cosmetic creations this summer. The new Maybelline New York Color Strike Eyeshadow Pen offers crease-proof color in one stroke. Its first cream-to-powder shadow pen allows up to 12-hour wear with zero fall-out. The full coverage pigments provide crease-resistant, bold color. Color Strike features a cushion-tip applicator that allows smooth glide and even application without the mess. It is available in 10 shades including Crave, Tempt, Charm, Spark, Flash, Rally, Chase, Hustle, Flare and Ace. Finishes include metallic/shimmer and matte.

\Known for its eye makeup, the cult-favorite Maybelline New York Lash Sensational Mascara delivers supple, separated, and fully fanned out volume. Reinvigorated with new packaging, it introduced a new shade, Midnight Black, now infused with Rose Hip Oil, for even more conditioned lashes that never feel weighed down.

The revitalized product is also available in our existing shades waterproof Very Black + Brownish Black, and washable Blackest Black, Very Black and Brownish Black.

Other innovations at Maybelline include Glass Spray, an ultra-dewy finishing spray that provides a hydrated skin look and glassy finish. Glass Spray’s bi- phase formula contains 65% water and 35% oil for an instantly hydrated look and glassy shine that lasts all day. Its optimal cloud-mist spray pattern ensures an even application, without disrupting makeup.

Also new at the brand is Lifter Gloss, Maybelline’s first gloss infused with hyaluronic acid that features an extra-large wand that drenches lips for pigmented shine. It is available in 10 shades from sheer to creamy finishes including, Pearl, Ice, Moon, Silk, Petal, Reef, Amber, Stone, Topaz and Crystal.

For more color news, check out the August 2020 feature on what's new in eyes, lips and facial makeup products here.